Sports Direct

Sports Direct began in 1982 when founder Mike Ashley opened up his first Sports and Ski shop in Maidenhead. By the late 1990’s he had opened over 100 stores across the UK.

By 2008 they were trading as Sports Direct and had become a high street staple.

As they grew, they became more than just a sports retailer, rebranding as Frasers Group in 2019.

Inside Sports Direct you will find sportswear, trainers, football and running gear, and so much more. Catering for ladies, men and children, you can kit out the entire family.

Step inside and you will find brands galore including USC, Nike, Adidas, Asics, Under Armour and Puma. You will also find GAME in store!